Mutiny | Community

Our community, M2 prepares revenue-driven marketers for senior leadership roles at the world’s greatest companies.

“Investing in a personalized customer experience is the most impactful way to drive revenue today.”

Katrina WongVP of Marketing

“By focusing on conversion, we’ve been able to make all of our paid programs more efficient and reinvest those savings back into our top performing channels, and expand to new ones.”

Fabien DavidPerformance Marketing Manager

“Top of funnel investments are one-off. Investing in conversion is the tide that lifts all the boats.”

June SauvagetChief Marketing Officer

“We asked 'Are we driving the largest impact possible? Where else should we focus?' The answer was to shift top of funnel resources into user education and conversion.”

Dave CookVP Growth Marketing

“My marketing team has become my growth engineering team, constantly rolling out new optimizations that increase our revenue.”

Emily KramerChief Marketing Officer

“Focusing on conversion has not only made a tremendous impact to our bottom line, but it’s also made our product stronger.”

Christian GlasonDirector of Growth

Growth playbooks
sourced from M2 community members

Generating traffic is table stakes. Learn how revenue-focused B2B marketers are growing their companies.

Paid

+60% increase in signups

The era of
revenue-focused
marketing

The biggest challenge we marketers face is the disconnect between marketing activities and revenue. We spend 90% of our effort driving “top-of-funnel” interest through advertising, content or media, but we have little technology or know-how for converting that demand into revenue. We call this part of the funnel “conversion”.

“ The last decade in marketing was about top-of-funnel. The next decade will be about conversion, giving rise to a new breed of CMOs that every company will desperately try to recruit.”

Jaleh RazaeiCEO & Co-Founder, Mutiny

M2 is the only community that prepares revenue-driven marketers for senior leadership roles at the world’s greatest companies.

M2 offers in-person dinners and virtual events, a private Slack community of vetted peers, and CMO speaker series to accelerate your personal and professional growth.

Stories from
the movement

Read what CMOs, M2 community members, and industry experts say about the future of marketing.

Announcing M2: the community for revenue-driven marketers

Learn more about M2

Forbes story on why CMOs and investors are flocking to Mutiny to transform how companies grow

Read the article in Forbes

Join the only community where top marketers get unprecedented access to world-class CMOs. Learn earned secrets about growing companies, building teams, and how to be successful as a marketing leader – straight from the most vetted community in marketing.

Accelerate your journey to the C-suite.

Growth playbooks sourced from M2 community members

Personalize Paid Landing Pages to Reduce Cost Per Lead

Reimagine SDRs to Convert Technical Buyers

Break Into New Verticals, 5x Your Leads

A Blueprint for Persona-Based Campaigns

A Personalized Buyer Journey for Every Company Size

The era of revenue-focused marketing

Stories fromthe movement

Announcing M2: the community for revenue-driven marketers

Forbes story on why CMOs and investors are flocking to Mutiny to transform how companies grow

Growth playbooks
sourced from M2 community members

The era of
revenue-focused
marketing

Stories from
the movement