What you’ll learn
- How to choose what growth projects to prioritize
- How to double the efficiency of your ads
- How to keep track of all your ads and messaging
What you’ll need
- Paid ads running to multiple audiences
- A website personalization platform
- Direct line of communication with the performance team and product marketing
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The Problem
The Hypothesis
The Solution
The Impact
Once they proved the personalization tactic that drove over 50% lift for the small business persona, Yash rolled it out to landing pages of other customer personas. On the first iteration alone, they saw an average lift of more than 20% across all personas.
"Without spending a single extra dollar on ads, we were able to generate hundreds of extra leads every week. In terms of impact over effort, this experiment was highly effective and quick to execute."
Yash shared more about how important profitable growth is, especially when the macro economic landscape continues to be shaky. Watch the full presentation here.
Yash shared more about how important profitable growth is, especially when the macro economic landscape continues to be shaky. Watch the full presentation here.
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Download this playbookShare this conversion secret
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SubscribePersonalization isn't just about a better user experience. It has the strongest ROI relative to virtually any other B2B channel. We’ll create an ROI report for your website and show you the best playbooks for increasing conversion.