What you’ll learn
- How to make take your CTA’s to the next level
What you’ll need
- Spicy blog content
- Distinct industry segmentation, messaging & ideally access to customer social proof from each segment
- A website personalization platform with IP enrichment enabled
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The Problem
The Hypothesis
The Solution
The Impact
With these few simple changes to their CTA’s, the Gatekeeper team saw their blog conversion rate shoot up to almost 11%.
This is a great, non-intrusive approach to blog monetization and helped the Gatekeeper team's content do more for their business by adding relevant CTAs to every page.
