What you’ll learn
- How to use in-feed Facebook ads for lead generation
- The framework for pressure testing your ads
- How to build an audience list of your ideal customers
What you’ll need
- Facebook ads account and some campaign budget
- Existing email list for lookalike audience building
- High-converting landing page
- Design resources for creating ad creative
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The Problem
The Hypothesis
The Solution
The Impact
"Comment section went crazy. In my media buying experience, that's almost always a good sign." said Ognjen.
But here's what the numbers from this experiment ended up looking like: 1,592 email signups with an average cost per email of $2.75. They also wanted to use this campaign as a brand awareness play, so they were also happy with the $3.89 CPM over 350k impressions.
Despite not selling anything directly from the ad, they saw a few leads from this campaign actually make purchases on CXL’s website. Taking that revenue into account, it led to a $1.65 cost per email and a $2.33 CPM, making this experiment a success.
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