What you’ll learn
- How to prioritize your competitive positioning
- How to increase return on ad spend (ROAS) and conversions by matching landing page copy to paid search terms
What you’ll need
- Google Adwords (to do keyword research)
- A personalization platform that can dynamically match landing page copy to paid search keywords
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The Problem
The Hypothesis
The Solution
The Impact
Because this product had so many competitors, the team didn’t want to spend time creating one-off landing pages for each. Using Mutiny, they were able to take an existing product page and change the page copy on the fly to match the ad intent.
As a result of Radar’s ad-to-page optimization, conversions increased by 50% and the team was able to scale this tactic to other product lines with a different set of competitors.
