The Right Content Offer for Each Persona

Annie HathwaySr Manager, Digital Marketing

What you’ll learn
What you’ll need
The Problem
The Hypothesis
The Solution
1 — Implement a solution to identify key personas when they visit your website
2 — Find the best fit content for each segment
3 — Build personalized banners for each segment
The Impact

What you’ll learn

How to identify your audience by a number of different data sources
How to use banners to target specific personas

What you’ll need

Solid understanding of the different industries, use-cases and personas your company sells into
Well-defined solution pages on your website for different industries, use-cases and buying stages
A web personalization platform that can create dynamic banners

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The Problem

The Hypothesis

The Solution

The Impact

Kyriba saw significant results from implementing this deep level of personalization and were able to monetize their content to a degree few within the organization thought they could.

They saw a 3-5% clickthrough rate on each banner and 22-30% ebook download from there, leading to huge increases in content leads generated.

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