- What you’ll learn
- What you’ll need
- The Problem
- The Hypothesis
- The Solution
- 1 — Identify the personas in your ICP and what’s important to them
- 2 — Create a survey that asks visitors to identify their persona
- 3 — Build web experiences that speak to each persona’s challenges and how your solution solves them
- The Impact
What you’ll learn
- How to create a survey that allows visitors to self-identify to see an experience personalized to their use case
What you’ll need
- A list of your target personas and an understanding of what problems your solution solves for them
- A personalization platform that lets you survey visitors and use their response as a data source
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The Problem
The Hypothesis
The Solution
The Impact
Initially, Jenny had concerns that introducing a pop up on the site might hurt conversion rate, but hoped that the benefit of the personalized web experiences would outweigh any negative impact.
To be cautious, she experimented by testing the survey out with 50% of her website traffic. To her delightful surprise, the experiment group that saw the survey and personalized web experiences drove +29% conversions compared to the control group!
She quickly promoted the survey experience, so all visitors would see the personalized experiences. It turns out one little question can make a whole lot of difference.
