Transmission likes to experiment and test new solutions. It lets them offer their clients fresh ways of doing things. This project allowed them to do exactly that. 

It’s also doubled the number of new clients approaching them. 

“We've sandboxed and stress tested this. We've done it for ourselves to make sure that it works, but we have now productized this as one of our offerings for clients. It's been incredibly useful in helping us diversify our services and move into the personalization and MarTech-as-a-Service space.

In just a few months, we've already won a handful of global enterprise organizations, and have been invited to pitch others who have been blown away by this and are really curious about how we've been able to do it. Obviously, that’s gone down really well with our executive team and they see the value in not only the tech, but refining the strategic framework around it so we can offer it to our clients. I think we’re the only B2B agency globally attacking ABM and personalization like this, for us and for our clients.”